The local manager also emphasized IKEA Korea's attempts to coexist with nearby sellers, saying that sales of stores in a 10-kilometer radius of IKEA's Gwangmyeong store have increased in terms of the amount of credit card use. "From a customer perspective, we want to be there when our customers want to be with us." "We're following all rules and regulations, but it's really difficult to comment on an uncertain regulation," he said. Schmidtgall avoided commenting on the regulation and public sentiments. IKEA has recently come under fire over its first store in Gwangmyeong, Gyeonggi Province, being exempt from the regulation. "I think IKEA should also be subject to the government's regulation demanding large shopping malls close twice a month," Chung told reporters last week at the grand opening ceremony of Starfield Goyang.įor the sake of small local retailers, the left-leaning Moon Jae-in administration has pushed ahead with further regulations on conglomerates specializing in retail, such as Lotte and Shinsegae. Since Shinsegae Vice Chairman Chung Yong-jin mentioned IKEA, observers have expected a fierce competition between the Korean retail giant and the Swedish home furnishing company. In general, I always welcome businesses creating more consumption and everyone who is interested in home furnishing." "We are selling our own goods from our suppliers and I assume that Starfield has a different concept of a shopping mall. "Starfield has a completely different concept and format than IKEA," Andre Schmidtgall, country retail manager at IKEA Korea, said in a press conference at an IKEA pop-up store in Seoul, Tuesday. 19, will enter into rivalry with Shinsegae's Starfield Goyang that began operation last week. ![]() IKEA Korea's chief has dismissed market observers' expectation that its Goyang store, which will open in northwest Seoul, Oct. ![]() IKEA Korea chief refutes Shinsegae CEO's remarks Andre Schmidtgall, country retail manager at IKEA Korea, announces a schedule for the opening of IKEA's Goyang store in Gyeonggi Province, during a press conference at IKEA's pop-up store in Seoul, Tuesday.
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